Fair
Prowein 2015
This is Chile at Prowein 2015, the world’s leading trade fair for wine professionals.
- Prowein
- About Chile
- The Chilean Wine Industry
- Chilean Wine Exports
- The Wines of Chile Sustainability Code
- Wines of Chile
- Vineyards at Prowein
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Prowein 2015
Prowein is the international leading trade fair for the wine and spirits business. More and more exhibitors and visitors are making use of the world’s leading trade fair in order to partake in the diverse range on offer from the international wine industry.
During 2014 Prowein had 4,830 exhibitors from 47 countries, 49,048 trade visitors from 110 countries and 1,011 journalists from 43 countries.
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About Chile
- With 24 free trade agreements signed with 62 countries Chile currently has free access to all major world markets, in five continents.
- Today Chile has access to trade preferences with 63.3% of the world’s population and 85.3% of the world’s GDP.
- In 2014 total exports from Chile amounted to USD 76,648 million.
- A highly educated workforce, solid macroeconomic foundations, legal guarantees for foreign investors and a solid international image are some of the key factors ensuring confidence in Chile.
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The Chilean Wine Industry
Chile’s outstanding winemaking conditions have translated into world-class wines that gain new followers every day. Although you’d be hard-pressed to find more suitable wine country than in central Chile, our wine valleys actually extend for over 1,200 km north to south and benefit from both a Mediterranean climate and a vast range of soils. In addition, Chile stands protected by the Andes Mountain Range on the east, while the soft Pacific Ocean breeze on the west helps regulate temperatures.
These features impart Chilean wines their exceptional quality and personality, including their fruity nature, intense color and delicate aromas. While Chileans have been making wine for over 450 years, the export industry took off only in recent decades.
With 3.7 percent of the total, Chile stands today as the world’s fourth-largest exporter and is widely recognized for the number of its wineries, and most importantly, for the quality of its products. In recent years Chilean wines have earned numerous accolades at highly prestigious competitions, including the Decanter World Wine Awards, and the recognition of influential trade publications such as Wine Spectator.
Growing competition from other beverages and producer countries is the most crucial challenge facing the industry. Intent on keeping and growing their share based on higher-valued products, in 2002 leading wineries set up Wines of Chile, a trade association charged with designing and implementing initiatives helping meet this goal.
The Chilean wine industry has set an ambitious goal for the coming decade: to become the Number One producer of sustainable and diverse premium wines from the New World, reaching exports of bottled wine of US$3 billion by the year 2020.
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Chilean Wine Exports
CHILEAN WINE EXPORTS
January – December 2014January – November 2014 Variation % 2013/2014 Product Volume
(liters)Value
(USD)Average
Price(USD/liter)
Volume
(liters)Value
(USD)Average
Price
(USD/liter)Bottles 451,8 1515,6 3,35 3,69 4,74 1,01 Packaged 26,7 50,4 1,89 0,56 -4,65 -5,19 Bulk 317,3 256,6 0,81 -23,97 -28,55 -7,25 Sparkling 4,1 17,3 4,22 17,36 18,4 0,88 Wine w. Fruit Pulp 1,4 6,6 4,79 3,38 4,44 1,02 Total 801,3 1846,5 2,3 -8,84 -1,78 7,74 Source: Wines of Chile
CHILEAN WINE EXPORTS TO GERMANY
January – December 2014January – December 2014 Product Volume Value US$ Bottles 10,99
41,37
Packaged 0,21
0,55
Bulk 32,82
28,31
Sparkling 0,01 0,04
Wine w. Fruit Pulp 0,00 0,00 Total 44,03 70,27 Source: Wines of Chile
VAR. EXPORTS JANUARY – DECEMBER 2013/2014
2013 2014 VAR.% 2013/2014 Volume (liters) 56,94
44,03
-22,68 USD 77,97
70,27
-9,88 USD/
Liters1,37
1,6
16,56 Source: Wines of Chile
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The Wines of Chile Sustainability Code
The WoC Sustainability Code was developed specifically for the Chilean wine industry to set standards and provide a tool for measuring various sustainable practices throughout the entire winemaking value chain and comprises a set of initiatives and projects that aim to guide the industry toward sustainability, understood as the convergence of production processes that are environmentally friendly, socially equitable, and economically viable. Thus, the Code addresses the wine sector’s needs for sustainable practices in three areas –Vineyard (Green Chapter), Winery (Red Chapter), and Community (Orange Chapter), and provides a Checklist of control points to be evaluated and a Manual with recommendations for each control point.
It’s comprehensive approach makes Wines of Chile’s Sustainability Code the most ambitious and comprehensive code among wine producing nations.
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Wines of Chile
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, and New York, as well as representatives in Canada, Brazil, Europe, and Asia. Wines of Chile also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe.
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Vineyards at Prowein
Contact
Victor Daniel Medina | ProChile, Hamburg, Germany
Kleine Reichenstrasse 1, floor 4, 20457. Hamburg
vmedina@prochile.gob.cl